Treadstone Funding is a local mortgage company, based in Grand Rapids, Michigan, that focuses on helping people buy homes with less hassle and more enjoyment, by developing genuine relationships and providing best in class customer service. Ask any Treadstone employee and they’ll tell you they love working there. It is a true work hard, play hard culture. 

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As the in-house designer for Treadstone since 2013 years, I have had the pleasure of watching the company grow, as well as keeping the branding updated to reflect that grown. 

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The branding shown here is the current branding as of 2020. This iteration of the brand introduced handwritten text as one of the main elements. While it would have been a lot easier to pull a handwritten style font, to honor Treadstone's commitment to authentic human connections, all text is actually handwritten with sharpie and scanned/digitized. 

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More images coming soon. In the meantime, check out the Treadstone Instagram!