Entering real estate from the world of professional basketball, it was essential for Kyle Visser's branding to have a sporty feel. The logo's bold monogram lends itself well to be used as a graphic element throughout Kyle's stationary, signage, and other marketing pieces. 

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In addition to the initial branding, I have worked with Kyle over the past 6 years to create pieces ranging from unique for sale signs and office signage, to a quarterly mailer that's delivered to the whole East Grand Rapids neighborhood.