Treadstone Funding is a local mortgage company, based in Grand Rapids, Michigan, that focuses on helping people buy homes with less hassle and more enjoyment, by developing genuine relationships and providing best in class customer service. Ask any Treadstone employee and they’ll tell you they love working there. It is a true work hard, play hard culture. 

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As the in-house designer for Treadstone from 2013–2025, I had had the pleasure of watching the company grow, as well as keeping the branding updated to reflect that growth. 

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The rebrand shown here was done in 2016 and was a big step into the future of this company's visual identity. Most notably, this rebrand introduced a new color palette and logo featuring the new colors. The goal of this rebrand was to bring life and vibrancy to the Treadstone's visual brand.